Hi, I’m Jonathan Shoff, the founder of Shoff Accounting.

My accounting firm helps business owners streamline their finances and gain greater control through financial clarity and awareness.

About Shoff Accounting:

We go way beyond basic bookkeeping. At Shoff Accounting, we help business owners:

  • Reduce tax liability through proactive tax planning

  • Optimize their accounting systems for greater efficiency

  • Build financial strategies that align with their long-term goals

Our mission is simple: help you keep more of what you earn and make smarter decisions with it.

A Little History:

I graduated with an accounting degree from Auburn University in 2009 and began my career at a local accounting firm in Auburn, AL. After six months, I decided to pursue entrepreneurship and launched Shoff Accounting part-time in 2010.

Alongside growing my accounting firm, I co-founded several startups, including Tailgate Trivia, Easy Change Light Bulb Adapter, and Shoff Sauce, gaining hands-on business experience that informs how I serve my clients today.